Launched in 1973 by inspirational sports-lover, entrepreneur, and sports sponsorship pioneer Horst Dassler, Arena was the first swimwear company to engage in textile and fluid dynamics research in a quest to develop the fastest, lightest, smoothest, and most durable products for both the competitive and recreational swimmer. This is a trait that has distinguished Arena throughout its history, as it continues to define trends and set standards to this day.
Throughout the years, Arena has equipped some of the world's greatest swimming champions, with the Arena brand mounting podiums the world over in the sport's top competitions.
Arena is licensed for distribution in Australia and New Zealand by Hanesbrands Australia and is available from leading sports and swimwear stores nationally. For a full list of Arena stockists please visit our stockists page.